Optimizing a website for search engines is a smart decision for any business — but do you really know all the benefits of a full-service, organic, search engine optimization campaign? If you are a seasoned veteran in the industry, you might, but most people in the industry still don’t understand all the benefits.

I’ll lay them out for you here. Read the rest of this entry »

If you’re working on a Web site with the intention of strengthening your company’s brand and improving its search presence on major Internet engines, you’re working on an SEO project.

The content, title, and meta-data of any SEO project is what will determine the relative success or failure of that project. Shoddy content, especially writing obviously stuffed with buzzwords or irrelevant drivel, will cause your page to be penalized by Google’s search algorithm. Tight, creative content conversely will help you to build a Web brand, which should cause subsequent spikes in traffic – algorithms will recognize your site as reputable, based on content, and reward it. Read the rest of this entry »

The first step with any internet marketing or search engine optimization campaign (SEO) should be to build a decent size keyword list. Many SEO campaigns fail before they start because the webmaster didn’t build a large enough keyword list. In this video Phil will show you two tools he prefers to build a well targeted keyword list. Read the rest of this entry »

Video Summary: Phil Laboon introduces himself and his company (Eyeflow) and gives a little background on himself. Phil has been providing internet marketing and search engine optimization consulting for ore then 6 years and has helped more then 100 companies increase the over all effectiveness of their websites. Read the rest of this entry »